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Guide to Increase High Converting Traffic to Your Site and Blog
As you know, the goal of any website is to increase the number of visitors and organic traffic. However, some websites may face the problem of reduced site traffic and reduced traffic, which in this article we will discuss the common reasons.
Visits can have different meanings for different sites. For example, for media sites, traffic can be a source of advertising revenue, or for salespeople and e-commerce owners, traffic means direct sales of products. Some sites may have no products to sell, or it may be a win for them to increase their content traffic.
But in general, it does not matter what your goal is to launch the site, in all cases, the traffic is equal to the customer, and the higher the number, the more customers and sales will increase. The criterion for ranking search engines is the traffic of a website, and as the traffic of a site increases, its ranking also increases. We suggest you read the guide to increase high converting traffic to your site and blog.
Therefore, when the number of visits to your site decreases, the site ranking will most likely change, and you will face a decrease in site traffic. As a digital marketer, SEO expert, webmaster and… you can look into the problem and see how you can get things back on track. In this article, we will provide 22 reasons to reduce website traffic so that you can solve the problem and get a great ranking in search engine results again.
The Best Reasons for Declining Site Traffic
- You are using inappropriate keywords.
If your site has been digital for years but has suffered a drop in site traffic, it may be because you did not use the right keywords. Think about the behavior of your visitors and compare their purpose with the keywords that appear in search engine results. Do you use industry terms or words that your target audience is looking for? Or do you use words that may not be in line with what your potential customers want?
Many people search for a question in different ways and thus are able to find the answer or solution to their problem. Engineers at Google have greatly improved their ability to understand natural language with this search engine. Today, people can type in more natural language and close to humans to get the result they want. So, if you put your content in a simpler language and keep it at the human level, it will be easier to rank for it.
Search engines have also studied this phenomenon in recent years. Instead of relying on just a few keywords, they rank websites based on complete sentences and other elements with natural human language. So first it is better to look at your keywords and phrases. If you use old or general keywords, you need to update your strategy to increase your site traffic. Take keyword research seriously as well.
- There are problems with the links on your website.
Another reason that your rankings and visits may be reduced is that you may have lost your links. Using a tool like Majestic, Ahrefs Cognitive SEO check your site for lost links in the last 90 days. If you miss a lot of links, it may be due to a drop in site traffic and a drop in your rankings. You should also ask yourself more questions about this link loss:
· Are internal or external links to your site available?
· Are the missing links on the same pages of your site where the rankings were dropped?
· Have inbound links to your pages that have lost their rankings?
If your inbound links are broken or lost, you need to determine exactly where these links are coming from and why they are broken. You can then remove, replace or repair them. Each link should be reviewed individually to determine your next steps:
Sometimes links are corrupted or changed when updating the site. In these cases, you need to repair them for better recovery.
If internal links are replaced with new links to another source, you can also link to the new source.
Remember, you can always replace old links with new ones that work properly. To avoid the impact of lost links on your rankings in the future, you should try to invest in software or link monitoring programs to actively track lost links. This way you can be more active in the digital arena and take the necessary corrective actions before you lose your rank.
- Redirects have problems.
If you are launching a new website, moving to a new server, or making any structural changes to your site, you are likely to see a drop in rank unless you have a proper 301 redirect program. And bad redirects are the worst nightmare for any SEO. When using 301 redirects, you should make sure that XML sitemaps, custom tags, and links are also updated. Know the types of redirects.
Redirecting to 301 is like changing the web address. This notification tells search engines that one page has been moved to multiple pages or your entire website. No doubt you should send your website visitors to your new address and not your old one. If done correctly, you will not lose your ranking and you will not experience a drop in site traffic, and also because of duplicate content, because search engines will index both your old and new web addresses.
- Google has penalized your site.
If you see a sudden and significant drop in your website ranking and the number of your visitors, it could be a sign that Google has penalized your site. Manual actions are applied manually instead of as a result of algorithmic updates. If your site is still ranked in other search engines like Yahoo or Bing, this is almost a sign that Google has punished you.
Your penalty by Google can be manual or automatic, so you need to fix the problem and fix Google's penalty. The best way to get started is to look at the notifications in your Google trends Search Console account.
Look for warnings in the Messages menu and Manual Actions section. In that section, you will probably find a list of items that Google has found that some of your web pages do not conform to their guidelines.
- Changes in Google Algorithm have reduced your site traffic.
Google is always looking for ways to improve strategies and results by making changes to its algorithm. Many sites are affected by these changes and suffer from low site rankings. Use an effective marketing and traffic strategy that includes social media and other marketing channels to prevent a drop in site traffic from Google algorithm updates.
- Changes in how different items are searched
There are times when you may see a drop in site traffic on your search engines that is not directly related to your website. Google has often made changes to the type of results based on user behavior. For example, if you’re ranking suddenly drops in search of a particular topic, Google may first offer newer results and lower static content. If your content falls into the second category, you will lose in your rankings. You can go to Google Trends to see if there are any changes that might explain these differences.
- UX changes in Google
Google sometimes changes the UX of search pages in ways that eliminate clicks. A featured piece may encounter a key search result and drive traffic to it. Some search experiments may have affected click-through rates. Examine what has changed and see if anything has changed.
- Geographical location differences
Your ranking will vary depending on where you searched. If you check your rankings in one geographic area, you should check them in several other areas to get a more accurate understanding of your rankings. Have you noticed that the results you get for a particular search can be completely different from someone else doing the same search?
So each person may get different results from search engines depending on the geographical location. This is because Google scans the sites you have visited before, your location, and even the device you are using before bringing up your search results, and this affects the results. And you may think you have a drop in site traffic.
- Competitors do different things better than you.
It is possible that you are doing everything right but still losing your traffic and seeing a huge drop in your rankings. One reason for this may be that your competitors are doing a better job than you. Keep track of competitors by analyzing and monitoring social media activities, link building strategies, and content marketing. You can use tools like Way back Machine or Visionist to see what changes your competitors have made.
You can also use backlink checking tools to see if new blocks have invaded. They may have an SEO campaign for themselves. Once you've figured out what your competitors have done to overtake you, it's a good idea to make some similar changes yourself or do them better to fix the problem of declining site traffic.
- Your site is slow.
The loading speed of your page content affects not only the ranking but also the overall experience of your website visitors. The longer it takes to load pages, the higher the click-through rate or failure because people cannot wait long to see your content. To check the speed of your page, try using Google's new and improved Page Speed tool. These tools have been redesigned to combine real user data. Pages are ranked fast, slow and medium depending on their download speed.
- Server problems have occurred on your website.
If your site is experiencing server issues, it may be the result of a corrupted cache function or an empty markup provided to Google Bot. Therefore, it is very important to fix any server problems quickly. Look for errors in your server reports and use Google's Fetch and Render tool to test how your site presents or crawls URLs.
- Other user experience issues
Google has said that other vital UX and web signals, such as "cumulative layout change", can change the way your site is ranked. Therefore, it is better to check these questions to find the problem of site traffic drop:
· How is the user experience on your page?
· Does your site design change much?
· Is there a lot of advertising?
These items can have a significant impact on your website traffic drop and it is better to check them and fix them if necessary.
- Internal navigation is very difficult for users.
Your website crawl tells your visitors what and where they find your site information. Try to have a solid and smooth structure of two or at most three deep levels for your internal routing. If your visitors click again and again to find what they are looking for and fail to find it, they are more likely to leave.
It is possible that search engines will stop crawling content on your website. This in turn can lower your ranking and reduce site traffic and you will have less traffic to important content sections. Internal linking strategies are not only part of a good search engine optimization but also integrate with your other customer retention strategies.
Simplifying and streamlining internal links and navigation improves customer retention and increases other ranking metrics such as site presence. Using keyword-rich internal links will help search engines quickly identify your site and help you find out if your content is relevant to your requests.
- Google has punished you for poor quality links.
If you use risky, spammy or outdated link building strategies, Google will penalize your site. For a poor quality link, Google makes clear in the first paragraph of its console search guide called Link Schemes:
"Any link intended to manipulate a site's ranking in Google search results may be part of a link and a violation of Google Webmaster Guidelines. This manipulation includes any behavior that manipulates the links or outbound links of your site.
Take the time to create a high quality link building strategy to avoid being penalized by Google and increase your organic search traffic. Here are some suggestions on how to look or get an appointment for antique items:
· Repair your broken links by creating new and valuable links.
· Use PR to cite you in online content or a news article.
· Write exceptional content and strongly promote it on social media so that people can find it.
- Recent changes and redesign of websites have caused a drop in site traffic.
If you decide to go it cheap and risk the low bandwidth you are only fooling yourself. Here are some steps you can take to begin the process of preparation for mediation.
Make sure all 301 redirects are properly mapped. Check the structure of your inbound links to make sure they work properly on your new site.
Before launching your new website, get some basic metrics reports like rank tracker, site audit, traffic and page URL mapping.
By carefully planning and paying attention to the basic components of a redesign project, you can avoid the negative impact on your SEO and ranking, and you can even make improvements.
- Simple technical issues have arisen.
Technical SEO is the health criterion of the technical foundation of your website. This refers to proper SEO, which affects how your content is crawled and indexed by search engines. buy high converting traffic and see the most common technical errors in SEO and check how severe they are and some of the most common issues that can Find out how they affect your website traffic and rankings. Awareness of SEO technical issues will help you take better care of your website and improve your ranking and deal with declining site traffic.